Holiday in the Halls
A coordinated holiday campaign that moved from clear promotional creativity to a festive live event with Santa, local vendors, music, treats, and family activities.
One event, many reasons to visit
We gave the whole day a clear invitation.
Whimsy promoted and hosted Holiday in the Halls for Jackson Crossing on December 21. The campaign brought Santa, music, free face painting, holiday treats, and local shopping into one recognizable event story.
- Date
- December 21, 2024
- Time
- Noon–5 PM
- Location
- Jackson Crossing
The main invitation
We turned a full day of Christmasinto one clear reason to visit.
The primary ad brought Santa photos, local vendors, home decor, gifts, sweet treats, and a live DJ into one easy-to-scan invitation. Real event photography made every promise feel tangible instead of generic.
Whimsy brought it together: campaign strategy, graphic design, event promotion, and photography working as one connected story.
Talk to us about how we can plan and advertise your event in a similar manner!
A campaign for the participants, too
Each store and performergot a moment of their own.
Instead of asking one general ad to do every job, Whimsy created focused invitations for the businesses, performers, and activities families could discover. Together, the pieces made the event feel active before the doors even opened.
The day in the halls
A truely festive place to gather!
Lakeland Cabaret ↗The live event carried festive energy throughout the mall! Santa greeted families, vendors filled the halls, and a DJ performed beneath the illuminated Merry Christmas arch.
The photography closes the loop between promotion and experience, showing the people and seasonal setting behind the campaign.
After the event
The campaign ended by recognizingthe community that made it possible.
The mix of savings, entertainment, and memorable photos gave adults practical reasons to visit while keeping the day exciting for kids. This allowed families to make more of one holiday trip. They could browse seasonal offers, meet Santa, enjoy the music, discover local makers, and pick up treats together.
Those reasons to explore and stay longer brought valuable foot traffic throughout Jackson Crossing. Every additional stop created another opportunity for stores and participating vendors to be discovered, build customer relationships, and turn the event energy into sales.
The final piece thanked the broad group of small businesses and entrepreneurs who filled Jackson Crossing. It gave every participant another moment of visibility and left the campaign with a clear sense of shared ownership.
Talk to Whimsy about planning and advertising a similarly connected campaign for your company, venue, or community event today!
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