We designed the Lakeland Cabaret logo to bring the different sides of their identity together in one mark. The DJ at the center reflects their roots in live music and event entertainment, while the flame in his hand ties back to their fire performance work. The lake and sunset root the design in Michigan, where the water and summer atmosphere are part of the brand’s character.
We wrapped those elements in a classic circular badge to give the logo a classic and versatile feel that works across signage, apparel, social media, and event materials. The bold type and mix of deep navy, lake blue, gold, and red keep it recognizable while still carrying the energy of a live performance.
The website
A clear path from curiosity to booking.
Whimsy designed and built a responsive website that organizes the collective’s services, pricing, story, and inquiry flow without losing the energy of the performances.
The site pairs bold editorial type with real event imagery, helping visitors understand what Lakeland Cabaret offers and confidently plan an event.
Whimsy booked performances and helped turn the brand promise into real audience experiences. Photography documented the artists, atmosphere, and memorable details behind those events.
Our work with Lakeland Cabaret is representative of the broad spectrum of help we provide at Whimsy. The holistic elevation of a brand with logo work, website design, marketing, and photography can take any company’s offerings to the next level. We’d love a chance to work with you on any or all of these things. Reach out for a free consultation to find out how you can take the next step of your journey today!
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