Team Hope Walk

A coordinated awareness campaign connecting the Central Michigan Team Hope Walk with clear event promotion, donation messaging, and practical Huntington’s disease education.

PartnerHuntington’s Disease Society of America partners (HDSA)

Central Michigan Team Hope Walk campaign announcement

Awareness with a destination

One visual style carriedthe invitation and the cause.

Whimsy created a coordinated campaign for the August 17, 2024 Central Michigan Team Hope Walk at the Michigan Theatre in downtown Jackson.

The work brought HDSA, Jackson Crossing, Neurocrine Biosciences, Teva, and Whimsy into one recognizable visual style. This made the walk details clear while keeping Huntington’s disease awareness as the focus.

Date: August 17, 2024
Registration: 10:00 AM
Walk: 11:00 AM
Location: Michigan Theatre

The campaign sequence

Invite. Inform. Give
people a way to help.

The core announcement introduced the experience, while supporting pieces repeated the date, linked people to HDSA information, and made donation opportunities visible.

Team Hope Walk event reminder and HDSA information graphic

Team Hope Walk donation campaign graphic

Beyond event promotion

An education series gave
the campaign depth.

Five companion graphics moved beyond the event invitation to explain Huntington’s disease, identify common symptoms, encourage personal care, and recognize the importance of family and community support.

Team Hope campaign graphic: Understanding the disease — Understanding the disease

Team Hope campaign graphic: Recognizing symptoms — Recognizing symptoms

Team Hope campaign graphic: Making symptoms approachable — Making symptoms approachable

Team Hope campaign graphic: Supporting personal care — Supporting personal care

Team Hope campaign graphic: Thanking the support network — Thanking the support network

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